Fox’s Burton’s Company and Reeco Drive Production Efficiency
Fox’s Burton’s Company, one of the UK’s leading biscuit manufacturers, continues to set the standard for efficiency and innovation within the food manufacturing sector.

Fox’s Burton’s Company, one of the UK’s leading biscuit manufacturers, continues to set the standard for efficiency and innovation within the food manufacturing sector. Working with Reeco Automation, the business has successfully enhanced operations on its Maryland Cookies product line through a tailored automation solution.
Following a thorough assessment of the existing setup, which comprised three conveyors feeding into the packing hall and two redundant robots, Reeco implemented a smart conveying solution integrated with four RB2000 palletising systems.
Each conveyor can transport multiple product lines simultaneously, with up to seven SKUs running on a single conveyor at any time. To handle the complex production requirements, Reeco supplied each cell with a twin-feed, dual-bay pallet configuration equipped with high-speed barcode scanners, automatically routing each product to the correct palletiser.
The palletisers are fitted with Reeco’s mechanical servo clamp and quick change tool to allow the use of a servo vacuum gripper, allowing them to handle multiple case types. This ensures consistent accuracy, precision, and throughput, even under highly variable line conditions.
“We’ve automated the picking and palletising of our Maryland Cookies product line with four multi-pick RB2000s from Reeco. As a result, we’ve drastically improved throughput whilst reducing manual labour. Reeco’s professional service and support has been fantastic throughout the project, from birth idea to realisation,” said a spokesperson for Fox’s Burton’s Company.
The project reflects Fox’s Burton’s ongoing commitment to investing in technologies that drive long-term efficiency, and Reeco’s continued role as a trusted automation partner to UK food and beverage manufacturers.
From modular palletising systems to full end-of-line automation, Reeco delivers innovative solutions that help leading brands optimise production and maximise return on investment.
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